Executive Director's Position


Acadia Parish Tourist Commission is looking for an Executive Director

The tourism program for Acadia Parish brings together the many cultural, heritage, rural, and arts constituencies of the area and unifies efforts to promote natural, cultural and heritage tourism, which is typically the type of traveler these communities attract.

The ideal candidate is highly motivated, personable, articulate with excellent communication, computer and writing skills. Experience with social media marketing, graphic design, photography, networking and collaboration is required. The person should have the ability to organize work, set priorities, meet critical deadlines and follow up on tasks with minimal direction and oversight; and can apply creative thinking to solutions.

Summary of Position: The role of the Executive Director is to direct and coordinate a comprehensive program of tourism development and promotion for Acadia Parish. The primary responsibility of the role is to grow tourism-related revenues in Acadia Parish through the effective use of strategic planning, leadership skills, community assets, industry knowledge and relationships, and evolving tourism practices. The position reports to and is responsible to the Board of Commissioners of the Acadia Parish Tourist Commission in accordance with bylaws and policies of the Commission.

This position will represent Acadia Parish in the tourism industry, including developing and maintaining relationships within the travel region, Louisiana Office of Tourism, cooperative tourism partnerships, and others. The Executive Director will also be responsible for public speaking presentations, technical training, and requests from local governments to provide informative guidance.

Working Conditions: Work is in an office setting but will require mobility during special events and conferences. In this position, it is necessary that the hours and days of the week be flexible. Working holidays and weekends will be required at some points. Travel and attendance at town, regional, or state meetings, conferences and events is required.

Description of Duties:

  • Coordinating Acadia Parish Tourist Commission's online presence through regular event emails, ongoing maintenance of the website, blog content, monthly newsletters, annual report, search engine optimization, etc.
  • Oversee Visitor Center marketing strategy
  • Handle all aspects of the Acadia Parish tourism social media marketing
  • Maintain a current working knowledge and inventory of Acadia Parish tourism assets, and consistently research potential new areas of asset development
  • Develops integrated marketing, advertising, media and public relations strategies and tactics; identifies target demographic, monitors competition, and adjusts strategy accordingly
  • Oversees the development, review and distribution of fulfillment pieces, advertising, media releases, etc. on tourism-related subjects including occupancy, attractions, activities, events, facilities, marketing, and public relations
  • Develops and maintains partnerships with Louisiana Office of Tourism and other local organizations, local business community, surrounding communities, and regional marketing and economic development boards
  • Represents Acadia Parish in cooperative local, regional, and statewide promotional efforts; develops and maintains a positive relationship with the business community and maintains public awareness of tourism issues and advertising opportunities
  • Supervises and participates in trade shows, and familiarization tours for journalist, travel agents, and tour operators
  • Write and applies for funding through grants, sponsorships, and cooperative marketing programs.
  • Provide monthly reporting and analysis to Tourist Commissioners including social media and website statistics, media exposure, occupancy rates and events supported
  • Provide marketing and promotion assistance to Acadia Parish tourism-focused events
  • Supervise and direct daily activities of the Tourism office, including personnel
  • Manage financial records of the organization, including payroll and government reporting
  • Perform other duties as assigned by the Board

Qualifications:

  • Minimum of Associates Degree in Communications, Public Relations, Marketing or Advertising preferred
  • 2+ years of experience in Public Relations, Marketing or Advertising
  • Exceptional writing, editing, and proofreading skills
  • Excellent personal skills; ability to maintain strong relationships with many different stakeholders
  • Proficiency in Microsoft Office suite including Word, Excel, PowerPoint, and Outlook
  • Experience using WordPress or similar website management tools and Active Campaign or other mass email communication platform
  • Knowledge in graphic design programs (InDesign, Illustrator, Photoshop, and Adobe Illustrator)
  • Excellent oral and written communication skills
  • Ability to multi-task
  • Adaptability in a fast-paced work environment
  • Strong team-oriented work ethic
  • High level of attention to detail and follow-through